Post by account_disabled on Mar 6, 2024 3:32:41 GMT
The business world is changing; Profits are important but it is no longer the only thing or the final objective, there are now companies that demonstrate a commitment to communities and the environment, areas that are currently important for all consumers. These are the times of brand purpose .
A recent article in the newspaper El Economista states that now businessmen must promote business practices that elevate the human sense of organizations, that is, offer customers added value to what they commonly give them.
Consumers today are more Chile Mobile Number List demanding, which is why companies, beyond selling a product, must generate value in their lives and become companies with a purpose.
What is a purpose-driven company?
First you have to understand the concept of a purpose-driven company . These types of companies are those that focus on creating an emotional connection with all stakeholders , that is, all the parties involved; and this is normally achieved when, beyond selling, the company seeks to generate positive impacts in the world.
In other words, it does not exist to generate money, but to do so in a way that benefits all stakeholders and not just shareholders. A purpose-driven company asks itself: What is the reason we truly exist in this world and at this time?
How can we identify these types of companies?
Below we present some actions with which you can identify a company with purpose:
Generates value for all its stakeholders.
Involves all team members in pursuit of a purpose.
There must be values in all the activities carried out by the company.
Fair practices within the work team generate value for the company.
The purpose-driven company must have a link with its value chain, treating it fairly and ethically and involving it in pursuit of achieving the positive impacts it pursues.
Invest in your employees with better salaries, benefits, education and training.
It supports the communities where it operates, making the business sustainable and generating long-term value for its partners and shareholders.
Its business model, regardless of seeking profits, is linked to a social impact.
These types of companies want to leave a positive mark, however there is uncertainty as to whether purpose-driven companies are a trendy topic or a new paradigm.
The same Economista article written by columnist Felipe Morales Fredes states that purpose-driven companies are a new paradigm of doing business and not a passing issue... but there is still time to prove it.
There are many companies that are paying attention to this new paradigm, below we tell you some examples of brands with purpose .
Nestle
Nestlé is a company that does not seek to sell dairy products as its final objective; The brand's motto is:
Improve the quality of life and contribute to a healthier future for thousands of people in Mexico and the world.
Currently, this company is one of the pioneers in having a business model of Creating Shared Value, focused on communities, people and families. That is why it has hundreds of brands that are committed to the planet and consumers.
Unilever
Uniliver has dozens of brands on the market and you have surely used many of them; This purpose-driven company is considered the queen of this paradigm for all the practices it has and its commitment to the community.
We leave you this video so you know what we are talking about.
McDonald's
In every corner of the world you find a McDonald's, and this is because it is at the forefront when doing business.
The American burger chain is loved by its collaborators and consumers, thanks to products and social links such as the call More in Common That We Think in 2018, with which it created a solid bond with all its stakeholders.
Companies with a purpose generate profitability for the business, seek a good relationship with all stakeholders and generate value for consumers. Do you think this new way of doing business is a fad or is it here to stay.
A recent article in the newspaper El Economista states that now businessmen must promote business practices that elevate the human sense of organizations, that is, offer customers added value to what they commonly give them.
Consumers today are more Chile Mobile Number List demanding, which is why companies, beyond selling a product, must generate value in their lives and become companies with a purpose.
What is a purpose-driven company?
First you have to understand the concept of a purpose-driven company . These types of companies are those that focus on creating an emotional connection with all stakeholders , that is, all the parties involved; and this is normally achieved when, beyond selling, the company seeks to generate positive impacts in the world.
In other words, it does not exist to generate money, but to do so in a way that benefits all stakeholders and not just shareholders. A purpose-driven company asks itself: What is the reason we truly exist in this world and at this time?
How can we identify these types of companies?
Below we present some actions with which you can identify a company with purpose:
Generates value for all its stakeholders.
Involves all team members in pursuit of a purpose.
There must be values in all the activities carried out by the company.
Fair practices within the work team generate value for the company.
The purpose-driven company must have a link with its value chain, treating it fairly and ethically and involving it in pursuit of achieving the positive impacts it pursues.
Invest in your employees with better salaries, benefits, education and training.
It supports the communities where it operates, making the business sustainable and generating long-term value for its partners and shareholders.
Its business model, regardless of seeking profits, is linked to a social impact.
These types of companies want to leave a positive mark, however there is uncertainty as to whether purpose-driven companies are a trendy topic or a new paradigm.
The same Economista article written by columnist Felipe Morales Fredes states that purpose-driven companies are a new paradigm of doing business and not a passing issue... but there is still time to prove it.
There are many companies that are paying attention to this new paradigm, below we tell you some examples of brands with purpose .
Nestle
Nestlé is a company that does not seek to sell dairy products as its final objective; The brand's motto is:
Improve the quality of life and contribute to a healthier future for thousands of people in Mexico and the world.
Currently, this company is one of the pioneers in having a business model of Creating Shared Value, focused on communities, people and families. That is why it has hundreds of brands that are committed to the planet and consumers.
Unilever
Uniliver has dozens of brands on the market and you have surely used many of them; This purpose-driven company is considered the queen of this paradigm for all the practices it has and its commitment to the community.
We leave you this video so you know what we are talking about.
McDonald's
In every corner of the world you find a McDonald's, and this is because it is at the forefront when doing business.
The American burger chain is loved by its collaborators and consumers, thanks to products and social links such as the call More in Common That We Think in 2018, with which it created a solid bond with all its stakeholders.
Companies with a purpose generate profitability for the business, seek a good relationship with all stakeholders and generate value for consumers. Do you think this new way of doing business is a fad or is it here to stay.